NAP & Citation Management
The Invisible Ranking Powerhouse That Google Can’t Ignore.
What Is NAP—and Why Does It Matter?
NAP stands for Name, Address, and Phone Number.
It’s one of the most critical—and most overlooked—ranking factors in local SEO.
Google uses your NAP data to determine:
- Where your business is located
- Whether you're legitimate
- Whether your business matches its local search queries
Even small inconsistencies (like “Street” vs. “St.” or an old phone number on a forgotten listing) can confuse Google—and cause you to disappear from local search results.
“Before the NAP fix, we couldn’t crack the 3-Pack. After cleanup, we hit position #2 and call volume jumped by 53%.”